The most successful brands have a holistic view of their digital marketing strategy. The result is an integrated customer experience and strong brand image. According to Google, the average customer will come in contact with a brand about 10 times before making a purchase. By being present in as many places as possible, you’re making...

How do you present yourself online? What do people see when they google your name? Are you considered an influencer in your field or a mentor to others? The answer to all these questions is your personal branding. Personal branding is one of the most important aspect of your online presence. Branding can have a...

Domain reputation is what gets you into the inbox. Unlike IP reputation, domain reputation is all about the brand that’s sending the email.  Domain reputation can follow your brand even if your IP address changes, or you change your email service provider. This can be a good thing if you’ve spent a long time building a good reputation....

The holiday season is right around the corner! Considering that holiday spending is expected to clock a new high of $6.16 billion this year, we hope that your email marketing campaign to capture buyers’ attention is already underway. After all, this low-cost, high-ROI digital marketing channel is your best bet to drive up conversions. Even so, getting your...

Social media is a broad subject, especially if you focus on fashion. You have to monitor multiple channels, prepare different types of content, and work with different social media influencers. Social media is the natural environment for fashion brands. Highly visual platforms, for example, Instagram or Pinterest help you target your potential customers and grow...

The wisdom of keep your friends close and your enemies closer goes beyond Sun Tzu’s thoughts on war strategy. It’s a school of thought that resonates in business and marketing alike. Some may wonder is keeping an eye on your competitors a bad thing and the answer is: absolutely not!   It’s the right thing to do for every business...