Hello! I Am

Akea Rivera

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite.

Recent Articles

What Is The Right Email List Size And How To Grow Your List For Effective Marketing

It is puzzling to understand the optimal number of contacts to add to your list for a great marketing strategy. You don’t want to undershoot it...

Email segmentation best practices

Email segmentation is the practice of dividing your mailing list into smaller groups, called segments. When sending emails, instead of sending to your entire mailing list,...

The Definitive Guide To Holiday Email Campaign Management

The Holiday season begins from Halloween in October and lasts all the way to the New Year and a few weeks beyond. This is...

Email Delivery Best Practices

Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their account alerts. – They’ll miss out...

What is a good open rate for emails?

ISPs can cause deliverability issues if you have bad open rates. So what are good open rates, and what should you aim for? We...
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The ultimate guide to mastering email deliverability

How to improve deliverability? Think like an ISP If you want to improve your email deliverability, you need to think like the people that...

What determines sender reputation?

Before we start, it’s important to note that it’s normal to fluctuate between an “average” and “good” reputation. If you have a big campaign coming...

Integrate Email and Social Media for a Successful Marketing Strategy

The most successful brands have a holistic view of their digital marketing strategy. The result is an integrated customer experience and strong brand image....

A guide to personal branding

How do you present yourself online? What do people see when they google your name? Are you considered an influencer in your field or...

Best ways search data can drive content marketing success

Amid all the talk of the importance of content marketing and the big investment in time and effort that brands throw at content creation,...

What’s a domain reputation?

Domain reputation is what gets you into the inbox. Unlike IP reputation, domain reputation is all about the brand that’s sending the email.  Domain reputation can follow...

What are social mentions and the best ways to monitor them

Whether you are a small business that gets little to zero social media interactions, or a brand investing thousands of dollars into its social...

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