Amid all the talk of the importance of content marketing and the big investment in time and effort that brands throw at content creation, marketers face an enormous barrier to success. Experts estimate that 80% of content on the web receives little or no traffic, which suggests just 1 in 5 pieces of content are likely to...

The UK has the most lucrative ecommerce market in Europe and consumers are doing even more of their shopping online in the wake of the coronavirus outbreak. Brands need to react by prioritising digital channels, and PPC is always the fastest way to get your message in front of consumers’ eyes. In this article, we...