Amid all the talk of the importance of content marketing and the big investment in time and effort that brands throw at content creation, marketers face an enormous barrier to success. Experts estimate that 80% of content on the web receives little or no traffic, which suggests just 1 in 5 pieces of content are likely to...

Social media is a broad subject, especially if you focus on fashion. You have to monitor multiple channels, prepare different types of content, and work with different social media influencers. Social media is the natural environment for fashion brands. Highly visual platforms, for example, Instagram or Pinterest help you target your potential customers and grow...