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Amid all the talk of the importance of content marketing and the big investment in time and effort that brands throw at content creation, marketers face an enormous barrier to success. Experts estimate that 80% of content on the web receives little or no traffic, which suggests just 1 in 5 pieces of content are likely to be providing any real value. So, how can marketers ensure their content strategy actually delivers?...
Domain reputation is what gets you into the inbox. Unlike IP reputation, domain reputation is all about the brand that’s sending the email.  Domain reputation can follow your brand even if your IP address changes, or you change your email service provider. This can be a good thing if you’ve spent a long time building a good reputation. Part of your domain reputation is your industry vertical. As a general rule, ISPs are more strict...
Whether you are a small business that gets little to zero social media interactions, or a brand investing thousands of dollars into its social media presence, you’re most likely talked about by other people online. Every time you appear in other people’s tweets, Facebook updates, or Instagram comments, it counts as a social mention. Social mention is the reason you are building a robust social media presence. The more people...
The UK has the most lucrative ecommerce market in Europe and consumers are doing even more of their shopping online in the wake of the coronavirus outbreak. Brands need to react by prioritising digital channels, and PPC is always the fastest way to get your message in front of consumers’ eyes. In this article, we look at five expert PPC strategies that will help you maximise campaign performance and capitalise...
The holiday season is right around the corner! Considering that holiday spending is expected to clock a new high of $6.16 billion this year, we hope that your email marketing campaign to capture buyers’ attention is already underway. After all, this low-cost, high-ROI digital marketing channel is your best bet to drive up conversions. Even so, getting your target audience to your online store doesn’t guarantee sales. According to a study by Statista, 88.05% of...
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My name is Jessica and I’m a content marketing expert. I’m passionate of email marketing and I love share my experience.

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