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Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their account alerts. – They’ll miss out on special offers from their favorite brands. – They’ll never know that special someone wants to meet them. – They won’t receive a confirmation of their order. – They won’t see a friend request. – You’ll lose not only revenue but also risk losing trust as...
ISPs can cause deliverability issues if you have bad open rates. So what are good open rates, and what should you aim for? We can think of open rates as if they’re hotels: they can range from 5 stars (excellent) to 1 star (not ideal). If you want to avoid deliverability issues, you need to aim for an open rate of 20% or more. When your open rates start to go...
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How to improve deliverability? Think like an ISP If you want to improve your email deliverability, you need to think like the people that make email possible: the Internet Service Providers (ISPs). To do that, you need to understand the scope of what ISPs deal with every day. Question: how many emails are sent globally each day? Any guess? It’s in the neighborhood of 270 billion, give or take a few...
The most successful brands have a holistic view of their digital marketing strategy. The result is an integrated customer experience and strong brand image. According to Google, the average customer will come in contact with a brand about 10 times before making a purchase. By being present in as many places as possible, you’re making your journey to success easier. If you think of two, widely used and highly effective...
How do you present yourself online? What do people see when they google your name? Are you considered an influencer in your field or a mentor to others? The answer to all these questions is your personal branding. Personal branding is one of the most important aspect of your online presence. Branding can have a positive or negative effect on your job offers, type of social media campaigns you can...
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My name is Jessica and I’m a content marketing expert. I’m passionate of email marketing and I love share my experience.

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