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How to improve deliverability? Think like an ISP If you want to improve your email deliverability, you need to think like the people that make email possible: the Internet Service Providers (ISPs). To do that, you need to understand the scope of what ISPs deal with every day. Question: how many emails are sent globally each day? Any guess? It’s in the neighborhood of 270 billion, give or take a few...
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The wisdom of keep your friends close and your enemies closer goes beyond Sun Tzu’s thoughts on war strategy. It’s a school of thought that resonates in business and marketing alike. Some may wonder is keeping an eye on your competitors a bad thing and the answer is: absolutely not!   It’s the right thing to do for every business that thinks strategically. Competitor analysis and relevant tools have nothing to do with spying or...
Sending marketing emails using Outlook? You might want to reconsider that move. You ask why, there are quite a few rationales why. Though Outlook is an amazing tool, it is not really meant for sending out bulk marketing emails. Email marketing campaigns call for keeping in touch with a long list of contacts on a regular basis, which can get difficult with Outlook. And as your brand image is at stake with...
Before we start, it’s important to note that it’s normal to fluctuate between an “average” and “good” reputation. If you have a big campaign coming up, and you need to send a lot of emails to a segment that’s not as engaged, this will lower your reputation for a bit. That’s a normal part of the business. Sender reputation is made up of a combination of two factors: IP reputation and domain reputation. These are...
It is puzzling to understand the optimal number of contacts to add to your list for a great marketing strategy. You don’t want to undershoot it and not be casting a wide enough net to drive results. But, you also don’t want to be spending too much time and energy on your email list and not be able to dedicate enough to actually serving your audience. Then, what is the right email...
Email segmentation is the practice of dividing your mailing list into smaller groups, called segments. When sending emails, instead of sending to your entire mailing list, you send to specific segments.  There are many ways to build these segmentations, but we’ll share a way to segment your audience that will help you achieve maximum deliverability and inbox placement. Email segmentation for deliverability Use data from your email service provider or your own analysis...
The Holiday season begins from Halloween in October and lasts all the way to the New Year and a few weeks beyond. This is a very important period for marketers across industries whether B2C or B2B. US and Canadian consumers typically spend between 1000-1100 USD during this season. Over half of this spend is on gifts, one fourth on decorative items and the remaining on food and other goodies. The key trends of consumer...
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My name is Jessica and I’m a content marketing expert. I’m passionate of email marketing and I love share my experience.

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