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Social media is a broad subject, especially if you focus on fashion. You have to monitor multiple channels, prepare different types of content, and work with different social media influencers. Social media is the natural environment for fashion brands. Highly visual platforms, for example, Instagram or Pinterest help you target your potential customers and grow brand...
Planning a great Christmas email campaign is crucial to your shop’s holiday success. Although social media marketing might seem like the trendy thing to do at the moment (and it is worth investing in if you do it right), email marketing campaigns are inexpensive and can actually be very effective despite seeming “old-fashioned”. Today, let’s look...
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The wisdom of keep your friends close and your enemies closer goes beyond Sun Tzu’s thoughts on war strategy. It’s a school of thought that resonates in business and marketing alike. Some may wonder is keeping an eye on your competitors a bad thing and the answer is: absolutely not!   It’s the right thing to do for every business that...
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