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How to improve deliverability? Think like an ISP If you want to improve your email deliverability, you need to think like the people that make email possible: the Internet Service Providers (ISPs). To do that, you need to understand the scope of what ISPs deal with every day. Question: how many emails are sent globally each...
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The wisdom of keep your friends close and your enemies closer goes beyond Sun Tzu’s thoughts on war strategy. It’s a school of thought that resonates in business and marketing alike. Some may wonder is keeping an eye on your competitors a bad thing and the answer is: absolutely not!   It’s the right thing to do for every business that...
It is puzzling to understand the optimal number of contacts to add to your list for a great marketing strategy. You don’t want to undershoot it and not be casting a wide enough net to drive results. But, you also don’t want to be spending too much time and energy on your email list and not be able...
Email segmentation is the practice of dividing your mailing list into smaller groups, called segments. When sending emails, instead of sending to your entire mailing list, you send to specific segments.  There are many ways to build these segmentations, but we’ll share a way to segment your audience that will help you achieve maximum deliverability and inbox placement. Email...
The Holiday season begins from Halloween in October and lasts all the way to the New Year and a few weeks beyond. This is a very important period for marketers across industries whether B2C or B2B. US and Canadian consumers typically spend between 1000-1100 USD during this season. Over half of this spend is on gifts, one fourth on...
Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their account alerts. – They’ll miss out on special offers from their favorite brands. – They’ll never know that special someone wants to meet them. – They won’t receive a confirmation of their order. – They won’t see a...
ISPs can cause deliverability issues if you have bad open rates. So what are good open rates, and what should you aim for? We can think of open rates as if they’re hotels: they can range from 5 stars (excellent) to 1 star (not ideal). If you want to avoid deliverability issues, you need to aim...
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