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The ultimate guide to mastering email deliverability

How to improve deliverability? Think like an ISP If you want to improve your email deliverability, you need...

What determines sender reputation?

Before we start, it’s important to note that it’s normal to fluctuate between an “average” and “good” reputation. If...

Email segmentation best practices

Email segmentation is the practice of dividing your mailing list into smaller groups, called segments. When sending emails, instead of...

Email Delivery Best Practices

Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their...

What is a good open rate for emails?

ISPs can cause deliverability issues if you have bad open rates. So what are good open rates, and...

What’s a domain reputation?

Domain reputation is what gets you into the inbox. Unlike IP reputation, domain reputation is all about the brand that’s sending...

Digital Marketing

Getting update to the trend of digital marketing

Best ways search data can drive content marketing success

Amid all the talk of the importance of content marketing and the big investment in time and effort that brands throw at content creation, marketers face an enormous barrier to success. Experts estimate that 80% of content on the web receives little or no traffic, which suggests just 1 in 5 pieces...

Five expert PPC strategies to maximise campaign performance

The UK has the most lucrative ecommerce market in Europe and consumers are doing even more of their shopping online in the wake of the coronavirus outbreak. Brands need to react by prioritising digital channels, and PPC is always the fastest way to get your message in front of consumers’...

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Social Media

All you need to know about social media and email marketing
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All-Around Competitor Analysis Tools You Need to Know

The wisdom of keep your friends close and your enemies closer goes beyond Sun Tzu’s thoughts on war strategy. It’s a school of thought...

Integrate Email and Social Media for a Successful Marketing Strategy

The most successful brands have a holistic view of their digital marketing strategy. The result is an integrated customer experience and strong...

A guide to personal branding

How do you present yourself online? What do people see when they google your name? Are you considered an influencer in your...

What are social mentions and the best ways to monitor them

Whether you are a small business that gets little to zero social media interactions, or a brand investing thousands of dollars into...

7 Tips To Create Surefire Holiday Cart Abandonment Emails

The holiday season is right around the corner! Considering that holiday spending is expected to clock a new high of $6.16 billion this...

Social media marketing for fashion brands

Social media is a broad subject, especially if you focus on fashion. You have to monitor multiple channels, prepare different types of...

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